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Apple Retains Most Valuable Brand Title in 2022; Amazon, Google, Microsoft Amongst Top 10 Brands: Report

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Apple has retained the title of the world’s most valuable brand in 2022, with a valuation of a whopping $355.1 billion (roughly Rs. 26,72,600 crore), according to a report. The valuation of the Cupertino company increased 35 percent — thanks to the growth of its recognition in the market. Following Apple, Amazon and Google have been named among the top-three most valuable brands in the year. TikTok, on the other hand, has emerged as the world’s fastest-growing brand, with its valuation increasing 215 percent in 2022.

Brand valuation consultancy Brand Finance said in its latest ranking report that Apple became the first brand to reach a $3 trillion market valuation. The branding of the company grew from $263.37 billion (roughly Rs. 19,83,000 crore) in 2021 to $355.1 billion in 2022.

“The iPhone still accounts for around half of the brand’s sales. However, this year saw Apple give more attention to its other suite of products with a new generation of iPads, an overhaul to the iMac, and introduction of AirTags,” the firm said.

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Apple’s services including Apple Pay and Apple TV are also increasing importance to the brand’s success, Brand Finance noted.

After Apple, Amazon is once again on the second position in Brand Finance’s Global 500 ranking in 2022. The US e-commerce giant joined the iPhone maker to cross the $300 billion brand value mark with a 38 percent increase to $350.3 billion (roughly Rs. 26,36,800 crore).

“Amazon sees logistics as key, developing its own end-to-end supply chain through a growing fleet of trucks, vans, and aeroplanes. Across 2020 and 2021, the brand has invested an estimated $80 billion in its logistics division, compared to a combined $58 billion in the previous five years,” the firm said.

Google also saw a brand value growth of 38 percent to $263.4 billion (roughly Rs. 19,82,880 crore) this year, according to Brand Finance. The firm said that since Google relies on advertising for the vast majority of its revenue, it was hurt at the start of the COVID-19 pandemic as advertising spend dropped. The search giant’s business, however, rebounded as the world adjusted to the new normal, it added.

Following Google, Microsoft retained its spot on the fourth place in Brand Finance’s Global 500 ranking this year. The company’s brand value increased over 31 percent to $184.2 billion (roughly Rs. 13,86,390 crore).

Retail chain Walmart surpassed Samsung and became the fourth most valuable brand in 2022, as per Brand Finance. The company reached the brand value of $111.91 billion (roughly Rs. 8,41,000 crore) after getting a 20 percent increase from its last year’s value of $93.18 billion (roughly Rs. 7,00,400 crore).

Samsung, on the other hand, dropped to the fifth position, with a brand value of $107.28 billion (roughly Rs. 8,06,200 crore). The company became the only South Korean company in the top-25 most valued brands by Brand Finance.

Unlike Samsung, Huawei marked growth in its position from 21 to nine in Brand Finance’s 500 ranking this year. The Chinese company received a 29 percent growth to $71.2 billion (roughly Rs. 5,34,800 crore), the firm said.

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“Huawei’s smartphone business was hit hard by US sanctions, but it reacted positively by heavily stepping up investment in both domestic technology companies and R&D, as well as turning its focus to cloud services,” Brand Finance stated.

In addition to the leading top-value brands, TikTok has been named as the world’s fastest-growing brand by Brand Finance. The short-video app tripled its brand value over the past year with a 215 percent increase to $59 billion (roughly Rs. 4,43,300 crore). It claimed the 18th spot among the world’s top 500 most valuable brands noted by the brand valuation consultancy.

Similar to TikTok, Snapchat emerged as an app marking a growth in its brand value this year. The app’s brand value grew 184 percent to $6.6 billion (roughly Rs. 49,600 crore), according to Brand Finance.

WeChat is also titled as the world’s strongest brand for the second consecutive year by the firm. It carried a brand value of $62.30 billion (roughly Rs. 4,68,100 crore) in 2022, as per the report.

The tech sector was once again the most valuable in the Brand Finance Global 500 ranking in 2022. The firm said that the sector hit a cumulative brand value of close to $1.3 trillion (roughly Rs. 97,66,315 crore).

It is important to note that the brand values reported by Brand Finance do not reflect the market cap of the brands and are calculated independently by the firm.


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Motorola Flagship With Snapdragon 8+ Gen 1 SoC, 200-Megapixel Camera Confirmed to Launch Soon in China Soon

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Motorola has confirmed the launch of a new smartphone in China in July. This Motorola smartphone is said to be powered by the Snapdragon 8+ Gen 1 SoC and will have a 200-megapixel camera. It could be a new flagship model by the Lenovo-owned company, which is said to be called the Motorola Edge X30 Pro in China. The phone could be launched in other regions under the Motorola Edge 30 Ultra moniker. Previous rumours indicate that Motorola’s upcoming smartphone could use the 200-megapixel Samsung ISOCELL HP1 sensor.

Motorola has confirmed the launch of a new smartphone in China in July by sharing teasers on Weibo. The images confirm that the upcoming smartphone will be powered by the Qualcomm Snapdragon 8+ Gen 1 SoC and will feature a 200-megapixel camera. As mentioned above, the upcoming smartphone may be launched as the Motorola Edge X30 Pro in China and as the Motorola Edge 30 Ultra in other markets.

Motorola Edge 30 Ultra specifications (rumoured)

The Motorola Edge 30 Ultra smartphone is tipped to sport a 6.67-inch HD+ OLED display with a refresh rate of 144Hz. The Dual-SIM smartphone may run on Android 12 out of the box and is said to come in two RAM and storage configurations — 8GB + 128GB and 12GB + 256GB.

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The highlight of this phone will be the 200-megapixel rear camera that is said to use the Samsung ISOCELL HP1 sensor. This sensor will reportedly be used in the upcoming Samsung Galaxy S23 Ultra smartphone as well. The Motorola Edge 30 Ultra’s triple rear camera system is tipped to include two 50-megapixel snappers and a 2-megapixel depth sensor. For selfies, the smartphone is expected to get a 60-megapixel shooter.

Motorola’s upcoming flagship phone is also said to pack a 5,000mAh battery with 68W fast charging support.


Should you buy a 4G or 5G budget phone? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
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Moto E32s India Launch Date Tipped as May 27; Render, Specifications Leak

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Moto E32s, a rumoured new handset from Motorola, is reportedly making its way to the Indian market soon. The handset is yet to be officially confirmed by the Lenovo-owned company, but ahead of it, a purported render along with key specifications of the phone have now surfaced online. The leaked render shows a design identical to the Moto E32 that was unveiled in Europe recently. It is seen with a hole-punch display and triple rear cameras. The Moto E32s is tipped to launch on May 27 in the country.

Known tipster Mukul Sharma (@stufflistings) on Twitter suggested the India launch date, render, and specifications of Moto E32s. As per the leak, the smartphone will be launched in India on May 27. The render shows the handset in a Slate Gray shade with a centrally-aligned hole-punch cutout. It is seen sporting a rear camera unit paired with an LED flash. The camera unit is arranged in the upper left corner of the handset and there is a Motorola branding at the back. Further, the power button and the volume rocker are seen on the left spine of the smartphone. As mentioned, the positioning and the design of the rear camera module are notably quite similar to what we have seen on Moto E32.

The upcoming Moto E32s could run on Android 12. It is tipped to feature a 6.5-inch IPS LCD display with 90Hz refresh rate.

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However, Motorola hasn’t officially revealed any information regarding the launch date of the smartphone yet.

The Moto E32 was launched in Europe in May first week with a price tag of EUR 149 (roughly Rs. 12,000) for the lone 4GB of RAM and 64GB storage variant. The Moto E32 features a 6.5-inch HD+display with 90Hz refresh rate and is powered by an octa-core Unisoc T606 SoC, along with 4GB of RAM. It carries a triple rear camera setup led by a 16-megapixel primary sensor and packs 64GB of inbuilt storage that is expandable via microSD card (up to 1TB) through a dedicated slot. The phone packs a 5,000mAh battery with 18W charging support.


Should you pick Vivo over Galaxy S22 and OnePlus 10 Pro? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

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MediaTek Dimensity 1050 SoC With mmWave 5G Support Launched, Dimensity 930, Helio G99 SoCs Also Debut

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MediaTek, the Taiwanese mobile chipmaker, on Monday announced the Dimensity 1050 system-on-chip (SoC) as its latest model in the Dimensity portfolio. The new chip is the company’s first offering to support millimetre-wave (mmWave) 5G connectivity alongside the widely adopted sub-6GHz frequency. The addition of mmWave 5G to the Dimensity 1050 SoC has enabled MediaTek to make the competition tougher for Qualcomm that already has its Snapdragon platforms with support for the same cellular network technology. MediaTek also brought the Dimensity 930 and Helio G99 as two other chips for the next-generation smartphones.

Based on the TSMC 6nm process technology, the MediaTek Dimensity 1050 SoC carries an octa-core CPU. The chip supports 3CC carrier aggregation on sub-6GHz (FR1) spectrum and 4CC carrier aggregation on mmWave (FR2) spectrum. The company claims that the Dimensity 1050 is capable of delivering up to 53 percent faster speeds and greater reach to smartphones over the LTE + mmWave aggregation.

mediatek dimensity 1050 features image MediaTek Dimensity 1050

MediaTek Dimensity 1050 is claimed to deliver up to 53 percent faster connectivity
Photo Credit: MediaTek

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The presence of mmWave 5G support on the Dimensity 1050 will help provide better connectivity in smaller, densely populated areas.

MediaTek has integrated two ARM Cortex-A78 CPUs with speeds reaching 2.5GHz and the ARM Mali-G610 graphics processing unit with the new Dimensity SoC. There is also support for Wi-Fi optimisations and Wi-Fi 6E support along with 2×2 MIMO antenna as well as MediaTek’s HyperEngine 5.0 gaming technology to support lower-latency connections with the new triband — 2.4GHz, 5GHz, and 6GHz frequency. The chip also includes support for UFS 3.1 storage and LPDDR5 memory.

The Dimensity 1050 SoC supports 144Hz full-HD+ displays, along with MediaTek’s Miravision 760 video enhancement technology. The chip is capable of delivering simultaneous streams through the front and rear cameras of the device using a dual HDR video capture engine. Further, there is MediaTek’s APU 550 to support artificial intelligence (AI) based camera actions. The company also claims that there is an enhanced noise reduction for low-light shots.

In addition to the Dimensity 1050 SoC, MediaTek unveiled the Dimensity 930 as its new 5G chip to support mixed duplex FDD+TDD for fast connectivity. The chip also includes support for 120Hz full-HD+ displays along with MiraVision HDR video playback support and HDR10+ video. Additionally, there are HyperEngine 3.0 Lite gaming enhancements that are touted to enable lower latency and an enhanced battery life.

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The company also introduced the MediaTek Helio G99 as an upgrade to the Helio G96. The new 4G chip is claimed to deliver more than 30 percent power savings for gaming over the previous Helio model.

On the availability part, smartphones based on the Dimensity 1050 and Helio G99 will be available in the third quarter, while the Dimensity 930 will debut in the global markets in the second quarter, MediaTek said.


Should you buy a 4G or 5G budget phone? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

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