Apple, earlier this year, made it harder for third-party advertisers to display user-interest-based ads on iPhone. iOS 14.5 and above have a feature called App Tracking Transparency, enabling which shows general ads to the user instead of user-interest-based ads on the app. Ever since the feature’s release, advertisers like Facebook has been complaining that the changes have costed in increased ad budgets for most of the companies — even though the social network giant posted healthy ad revenue numbers in Q2, 2021 — the changes seem to have benefitted Apple’s ad business unit.
According to a new report from Financial Times, Apple’s ad business unit has seen an immense growth of 58% since App Tracking Transparency was released with iOS 14.5. According to the report, Apple’s Search Ads have seen a sudden rise in usage bringing app downloads via ads to 58% from 17% just a year ago. All in all, Apple could earn nearly $5 billion from its ad business in 2021, according to the report. Financial Times also says that the revenue could increase to $20 billion a year within three years.
“It’s like Apple Search Ads has gone from playing in the minor leagues to winning the World Series in the span of half a year,” said the product marketing head of Branch, Alex Bauer. Researchers at Evercore ISI claim that Apple has “significantly altered the [advertising business] landscape.”
Another mobile advertising executive whose name wasn’t mentioned in the Financial Times’ report said that “[Apple has] given itself a free pass” because the company isn’t “subject to the same policy that every other ad network is.” In the Privacy settings of iOS, Apple has conveniently placed third-party app tracking toggle to the top and its own targeted ad business settings towards the bottom.
Despite the clear growth Apple’s ad business has achieved, the company continues to say that its “privacy features were designed to protect users.” In a statement, Apple said, “The technologies are part of one comprehensive system designed to help developers implement safe advertising practices and protect users — not to advantage Apple.”
Source: Financial Times
Apple’s 14-inch MacBook Pro, Samsung’s M7 Smart monitor and more are on sale
We start today’s deals with the latest 14-inch MacBook Pro that is currently getting a $100 discount over at Adorama.com. This means that you can get your new laptop for just $1,899. This model features a 14-inch Liquid Retina XDR display, Apple’s latest M1 Pro Chip with 8-core CPU and 14-core GPU, 16GB RAM, and 512GB storage space in Space Gray. You can also get the same model at Amazon.com, but this option will only get you $50 savings. And if you want to score better savings, you can check out Apple’s 2020 13-inch MacBook Pro that is receiving a $130 discount, meaning that you can get yours for $1,169. This model comes with 256GB storage, 8GB RAM, and Apple’s M1 chip.
Samsung’s M7 Series 4K Smart Monitor is seeing a 23 percent discount over at Amazon.com, leaving this 32-inch 4K UHD monitor available for $347. This will be a great compliment for your new MacBook, as it will provide users with a larger canvas to increase their productivity and multi-tasking options. The larger 43-inch model is also on sale, and you can get yours for $520 after an $80 discount. And after you’re done with your work, you can easily stream your favorite content from Netflix, HBO, Prime Video, and more. You should also consider getting a new WD Elements Desktop Hard Drive HDD with 12TB storage space that sells for $247 after a 21 percent discount, which translates to $63 savings for anyone interested.
Other deals include the Razer Kiyo Pro Streaming Webcam that now sells for $130 after a 35 percent discount if you’re interested in a new webcam that supports 1080p at 60FPS. The EVGA X20 Gaming Mouse is another great option to consider, as it is now available for $60 after a massive 50 percent discount. And you can also check out the EVGA Z20 RGB Optical Mechanical Gaming Keyboard that sells for just $75 after an insane 57 percent discount that will save $100 to anyone who chooses to purchase one.
WhatsApp transfer chats option lets you move conversations from iPhone to Android
Back in August, WhatsApp let Samsung users transfer chats and backups from iOS to Android, but the feature was mainly limited to Samsung branded devices, and it wasn’t widely available on other smartphones. That’s all changing today, as WhatsApp now is letting any device transfer chats and other conversations to iOS and Android.
Google officially announced that WhatsApp’s new chat migration tool will now officially be available for all Google Pixel devices and that it’ll soon arrive to even more smartphones that launch with Android 12. It’s great to see that the feature will no longer be limited to only Samsung devices, and that any Android 12 smartphones will be able to migrate data over other devices, but it’s weird to see it being limited to Android 12.
Luckily, transferring conversations from WhatsApp is relatively simple and straightforward. You’ll be able to go to the Settings > Chats > and select Move Chats to Android on an iOS device. You just need to make sure that WhatsApp is up-to-date on both devices, and that you have a USB-C to lightning cable ready. Once you’ve gone through the steps, you’ll be greeted with a QR code that you’ll have to scan to start the migration.
Google mentioned that other phone manufacturers would be able to support the new feature when they update their devices to Android 12, which means that many more devices will start supporting this functionality in the near future, but sadly there’s no timeframe given, as it’ll likely depend on each and every OEM – some may be faster than others, and some devices will never receive Android 12. Google also stated that any and all devices that ship with Android 12 will support the feature by default, and users will be able to ready to use it right out of the box without requiring any additional steps.
Best iPhone 13 Pro MagSafe Cases: Spigen, NOMAD, MOFT, and more
When Apple introduced MagSafe for iPhone last year, there was a lot of excitement around the revival of the technology everyone loved on MacBooks. A year later, MagSafe is still around, with accessories supporting the standard now becoming widely available in the form of uniquely designed docks or mounts for tripods, cars vents. But if you put a case on your iPhone, the effectiveness of its magnets may reduce, and this is where MagSafe comes in. Thus, in this article, we have listed some of the best MagSafe cases for iPhone 13 Pro that you should consider buying.
Best iPhone 13 Pro MagSafe Cases
Apple Silicone Case
If you’re looking to add barely any weight to your device while ensuring it has some protection against falls, the Apple Silicone Case is the one to pick. The soft-touch material does feel great in hand, and the microfiber lining on the side will keep your phone scratch-free and clean. Another advantage of owning this case is precise cutouts and compatibility with every feature your iPhone has to offer, even MagSafe.
Spigen Mag Armor
The Spigen Mag Armor is the option to get if you want to add more robust protection to your device while giving it a muted look that doesn’t stand out too much. Its defining factors are the raised lips across the front and textured sides. Spigen is known to have a high standard for quality, and this will be apparent in how tactile the button covers feel. The TPU Case also features the manufacturer’s Air Cushion Technology to dampen the vibrations and reduce damage from falls.
NOMAD Sport Case
The NOMAD Sport Case follows in the line of the Mag Armor but adds a little more protection with its rugged bumper design and a lot of character with its glossy yet grippy backplate. The manufacturer claims the case will provide 6ft drop protection, perfect for withstanding the challenges an active lifestyle may throw at your phone.
It achieves MagSafe compatibility via the addition of neodymium magnets hidden behind its microfiber lining. Another bonus feature is its included NFC Card, which can share data (like contact info, online profiles) with just a tap.
Apple Leather Case
The Apple Leather Case is an official accessory that matches the quality of the Silicone but does it one better with the use of Leather. These cases are lightweight and will feel great in your hands. Their availability in five distinct colors is also appealing.
But keep in mind, while these cases are MagSafe compliant, using these accessories could leave a mark on the case material; it’s a fact that Apple accepts and issues a warning to its buyers. Nevertheless, if you’re looking for options that have some personalization, the Leather Case is one you can’t go wrong with, as it does patina with time.
NOMAD Modern Leather Case
The NOMAD Modern Leather Case is another option to consider if you want the niceties of the material without losing out on the protection of a bumper. It uses Horween Leather from the United States, which the manufacturer says will develop a rugged patina; they even have an image showing what your case should look like overtime on their website.
This unit from NOMAD takes protection even further ahead of the Sport Case by getting a rating for 10ft of drop protection. Other than that, it features the same neodymium ring of magnets and NFC Card for sharing data.
NOMAD Modern Leather Folio
The NOMAD Modern Leather Folio picks up right where the Modern Leather Case left off by adding a folio cover to the TPE bumper. The accessory is covered in the same Horween Leather and will also develop a rugged patina. It has a 10ft drop protection rating, neodymium magnets, and NFC Card.
The Folio part of it adds three card slots and another for storing cash. A point to note here is that NOMAD issues a warning to possibly use a screen protector to avoid micro scratches from any stored cards.
Good on you NOMAD, thanks for the warning!
Spigen Ultra Hybrid Mag
If you’re in the market for a clear case, the number of options that support MagSafe without compromising quality are limited. The Spigen Ultra Hybrid Mag slots itself into this segment. It’s available for less than half the cost of Apple’s MagSafe Clear Case, uses a TPU Bumper with a hard polycarbonate back, and has magnets that can have different paint visible to your eye. Meaning your grey phone can have a dark-colored segment and not a high contrast white. For protection, this case features a raised lip and Spigen’s Air Cushion Technology.
PITAKA MagEZ Case 2
The Pitaka MagEZ Case 2 is the case to get if you’re looking for a slim option to go with your iPhone 13 Pro. Its made with Aramid Fiber and has a texture that you can feel at all times. It’s different from the other options on this list in the sense that it leaves the buttons on either side uncovered, along with the top.
PITAKA markets it as being only 0.06 inches, so to improve MagSafe functionality, they include magnetic strips. It fits into their line of sleeves and car mounts and offers the best compatibility with them. The manufacturer will be adding a Pro version of this case to its portfolio soon.
OtterBox Defender XT
The OtterBox Defender XT is the case to pick if you’re looking to get an accessory that can withstand more than the traditional abuse a smartphone may face. The manufacturer claims the case is rated to survive five times as many drops as the MIL-STD-810G 516.5 standard certifies it to withstand. It’s available in plain black and two dual-tone options.
On the protection front, apart from the rugged design, it features raised edges to protect your screen and camera; and the large port cutouts have flap covers to ensure no dust or lint gets in to cause damage.
The case also has an optional holster accessory which you will have to place a request for from OtterBox.
Which iPhone 13 Pro MagSafe Case would I pick?
Now, if you ask me for my top pick, I prefer having my phone feel sleek and lightweight. The iPhone 13 Pro has enough heft to it due to the stainless steel body. Thus, I’d probably go with Apple’s original leather case. I have one for my iPhone 12, and it’s been great for the little bit of time that I’ve owned it. It barely adds any weight, and the machine aluminum buttons on it look and feel great. While I baby it, I have started seeing creases forming on it and feel that they add character to it.
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